The core values of Living Into Your Vision are trust, integrity, confidentiality, continuous improvement, and abundance.  
 
Trust is essential in a coaching relationship and, for us, it’s an essential business core value.  As a Living Into Your Vision client, you can trust our intentions, actions, and abilities to provide you with outstanding parent coaching services.  You can rely upon our intention to place the well-being of our clients above everything else.  Our corporate success derives from our reputation for doing just that.  You can trust that we will always act in your best interest and that we will be honest, reliable, transparent, and kind in our business practices.  You can be confident that our coaches have the skills and experience to deliver on those good intentions, with both professional and life experience to bolster formal training through the Jai Institute for Parenting.
 
Integrity is about standing in your truth and your values. At Living Into Your Vision, we do this as individuals and as a corporation. Our top priority is helping our clients develop better relationships with their children and their families. Meeting that need is more important than making money, getting referrals, building a large social media following, or becoming famous in our profession. We pledge honest and straightforward communications, both on our website and in individual communications; financial transparency, with no hidden fees or fine print; and a space where everyone feels respected, valued, and safe. We assume the best intentions of each person and seek to understand each other through gentle curiosity. 

​

Trust and integrity create the necessary boundaries for confidentiality and discretion. A parent coach is different from an empathetic friend in part because they are not a part of your daily life. Clients can be candid with their coaches in ways that they may not be comfortable with someone they know well and see often. Clients can express and explore feelings that may have consequences if shared with someone in their daily life. A coach cares deeply about their clients, but does not have a vested interest or ulterior motive. As parent coaches, we have a professional obligation to protect your confidences. Our business practices that protect client's confidentiality are both practical and relational. For example, all information on clients is stored on secured computers behind password-protected security layers in a limited access, secured building. Clients and their situations are never discussed with people outside of the business. While each parent coach has a coach of their own to provide case consultation and feedback on their growth as a coach, these case consultations never include any personal details that may identify a client. 

Continuous improvement expresses our ongoing commitment to our clients through reflection, evaluation, and growth. We identify the "growth edges" of ourselves as individuals and the business as a whole. Growth edges are the boundaries of our performance. We then seek out the resources we need to deepen our understanding, expand our skills, and improve our clients' experience with us. This effort includes reading the latest literature, attending conferences, and doing peer-reviews.  We always welcome constructive feedback from our clients on how we can improve as coaches and as a business. We conduct both formal and informal reviews of our personnel, our business practices, and our business structure. Then we develop a plan to intentionally work on our growth edges.

Abundance describes our overall perspective that “there is enough.” We approach every situation from the perspective of abundance instead of scarcity. We trust that success as a business is the expected result of providing superior services, acting with integrity, and focusing on the needs of our clients. Abundance as a core value allows us to offer scholarships and payment plans to clients who need them. Abundance supports us to plan from a place of safety and peace instead of anxiety and fear. Abundance encourages creative thinking. For example, we brainstorm new workshops, courses, and services without attachment to their revenue-generating potential, but rather with a focus on meeting the real needs of people.
 
Choosing only five core values is a challenge for us. We resist setting one value as more important than another. However, we confidently state that our core business values are trust, integrity, confidentiality, continuous improvement, and abundance because they form the necessary foundation for other important values, including growth, gratitude, and joy.